Learn how to outsmart the traditional commissioning system by creating social-first content that can be scaled into podcasts, long-form TV, and international distribution. This module explores how to develop content with multi-platform potential from day one, how to negotiate rights to retain control, and how to use digital revenues and partnerships to build a scalable IP strategy. You’ll gain practical insights from real-world case studies on how to bypass commissioning bottlenecks, unlock new revenue streams, and build content brands that can grow across platforms.

Learn how to unlock new digital revenue streams from the content you already own. This module focuses on smart catalogue monetisation strategies across platforms like YouTube, TikTok and Instagram,. You’ll explore how to package and optimise archive content for social platforms, navigate rights and clearances, and develop channel strategies that can generate revenue quickly. This is the fastest, lowest-risk way to enter the digital-first economy and start building sustainable income from day one.

This module will show you how to develop and produce original content designed specifically for social video platforms. You’ll learn how to build platform-native formats that travel, grow audiences, and attract both digital buyers and brand partners. We’ll cover social-first storytelling, budgeting for digital, production workflows, and how to test and scale new IP across YouTube, TikTok, Instagram, and beyond. This is about building long-term, scalable revenue streams through original digital-first production.

Explore how to create content that works across both digital and linear platforms. This module will show you how to develop scalable ideas that can live on social video channels, AVOD, and traditional broadcasters, using proven models like incubating short-form content to build valuable IP. You’ll learn practical strategies for using digital-first commissions as a testing ground, repurposing digital assets for linear, and how to build global rights retention into your development process from day one.

This module will explore how to generate commercial growth through digital brand partnerships and direct audience-building strategies. You’ll learn how to work with brands as both sponsors and commissioners, how to package content for brand-funded series, and why creating your own social channels is key to long-term success. We’ll cover proven revenue models, the shift from being a supplier to becoming a publisher, and practical steps to build multi-platform audiences that attract brand deals, sponsorships, and direct advertising revenue.

This module focuses on how to make budgets work harder in the fast-paced, resource-tight world of digital-first production. You’ll learn practical techniques for delivering high-impact content on lean budgets, including how to streamline workflows, maximise resources across platforms, and manage time, duty of care, and sustainability without compromising creative ambition. The session will help you shift your mindset from traditional production to agile, digital-first planning – where smart scheduling and bold decision-making can deliver premium content at pace.

This module will explore how podcasting can be a powerful and cost-effective way to build IP, grow audiences, and generate revenue in the digital-first landscape. You’ll learn how to develop podcast formats that can scale across platforms, how to integrate podcasts into wider content strategies, and how to monetise through sponsorships, ad revenue, and live events. We’ll also cover why video podcasting is now key for discoverability and how podcasts can become a springboard for TV, social video, and brand partnerships.

This module will help you understand how to find, work with, and grow alongside digital-first talent. You’ll learn how to identify creators with authentic audiences, build meaningful partnerships, and navigate the different expectations, workflows, and commercial models that come with social-first talent. We’ll cover how to structure deals, manage IP and brand alignment, and build talent-led content that performs on platforms like YouTube, TikTok, and Instagram. This session will focus on creating win-win relationships that drive both creative impact and commercial growth.

This module will explore how to practically integrate AI into your digital video workflows to improve speed, efficiency, and creative output. You’ll learn how AI is transforming content development, production, editing, and audience analysis, and how to use tools for ideation, scripting, asset creation, captioning, repurposing, and thumbnail generation. We’ll focus on the real-world applications of AI that can help you deliver more for less – without sacrificing creativity –  and how to upskill your team to confidently adopt these emerging technologies.

This module will demystify the key analytics you need to understand to grow and monetise on social platforms. You’ll learn how to track and interpret metrics like views, watch time, audience retention, click-through rate, and platform-specific signals that drive success on YouTube, TikTok, Instagram, and Facebook. We’ll focus on how to go beyond surface-level vanity metrics to find actionable insights that shape content decisions, optimise performance, and inform long-term channel strategy. This is about learning to read the data in a way that directly impacts growth.

This module will give you direct access to digital-first buyers and commissioners and what they’re actively seeking right now. You’ll hear from key decision-makers about their commissioning priorities, audience targets, preferred formats, budget realities, and how they want to work with producers and creators. We’ll cover how social video deals differ from traditional TV, what makes a pitch stand out.

In this case study, we’ll break down how a digital-first creator built an audience of millions across YouTube, TikTok, and Instagram. You’ll get a behind-the-scenes look at how they found their niche, developed their content strategy, and consistently grew their community. We’ll explore what worked, what failed, how they monetised their audience, and how they evolved their brand into a sustainable business. This module will provide practical, replicable insights for anyone looking to build or partner with creators to scale social video success.

This case study follows the journey of an established TV production company that successfully launched and scaled a YouTube channel, moving from traditional broadcast to direct-to-audience digital content. We’ll explore why they made the shift, how they built their social video strategy from scratch, the challenges they faced transitioning their team, and how they found an audience in a competitive platform environment. You’ll learn what worked, what didn’t, and how they balanced their existing broadcast business while growing a new digital revenue stream.

This case study explores how a forward-thinking indie has built a multi-armed, digitally diversified business using what we call the octopus strategy. We’ll break down how they’ve extended beyond traditional TV production to grow revenue through social-first channels, digital originals, brand partnerships, live events, podcasts, IP licensing, and direct-to-consumer products. You’ll learn how they structured their business to spread risk, scale fast, and build lasting value across platforms, while maintaining creative independence. This is a blueprint for what the future of a successful indie looks like.